Sony Digital Media Production Center - DMPC

Last week I stopped by Sony's Digital Media Production Center and I was, once again, blown away. Sony keeps getting it right. Not only they have managed to become a major player in the camera world, their customer service/care is also top notch. They help, educate, listen and respond to feedback (often in a form of an update) really well.

I’ve been wanting to get my hands on some new gear, so I checked out the Sony a7riv and Sony a9ii cameras and shot a few portraits. See below.

I had fun working with the provided models while I kept asking questions from the techs.

Later, I sat through a one-on-one Photo Mechanic presentation, which had been on my mind for a while.

Lastly, I checked out the motion picture set and saw the Sony Venice in action. I was offered to try it out but I had a different agenda. As someone who works on film and commercial sets, I had a few question about best practices in challenging situation and I wanted some ideas to ensure a high success rate of shooting. For example, my last shoot was on a very similar commercial set that was mostly indoors, low lit with tight spaces and a large crew. I was pushing my camera's limits, high ISO, and also had all sound and visual indicators off as well. Focusing was really problematic for me but after a bit of discussion I was offered a few options to try out on my next shoot. I cannot wait!

Whether you want to try out new cameras or have some questions, I highly recommend visiting this facility. The whole place has a friendly vibe and people are very patient and helpful. Have you payed them a visit yet? Let me know about your experience.