I undressed Los Angeles, layer by layer, with one smooth transition at a time until I got her where I wanted her. It’s one of my most viewed photos on Flickr and I thought it was perfect for this example. I wanted a quick, yet smooth, shift from reality to a more design-minded environment. Click below to check it.
We’re closing in on our completion date of ‘The Gran’ Scam of Things’ and what would an awesome short be without a proper poster? Half as awesome!
I must admit, we already had a proper poster in the works but I couldn’t stop myself from making my own version. Two is better than none, if you ask me. And alongside with all the work that is being done, like music and sound editing, we’re also running a fundraiser this month on Kickstarter. Type in gran scam and please donate if you can because every buck makes a difference.
Sometimes, when you try really hard to come up with a new design and step out of your comfort zone, ultimately all you end up with is a glorified Tide detergent logo.
I’m being sarcastic here of course, but I can’t help comparing this to the famous detergent box. In reality, this piece is a counter attack on the blue design that I use on my website. Let’s see if it’s strong enough to wash out the blue.
That’s actually not entirely true, because nowadays motion graphic artists create their own idents (station identification) to showcase their talent. It’s a fun and creative way of putting a signature mark on show reels and sometimes on projects. At any rate, I created these two designs as ident mock ups, but unless they start moving or Popscure becomes a TV station they are really just logos. Actually, if Popscure was a TV channel, these designs wouldn’t necessarily have to move.
Come to think of it, I could have created this bad TV retro look in After Effects a lot faster and easier…
…but it was well worth it because I’m still having fun with Photoshop.
As the ideas kept rushing at me, I was finally able to let one transcend. Following extensive research, I unearthed some valuable information, which made me realize that my piece would work the best as an ode to the glory days of the Hotel Rosslyn. It had to have an old feeling that could compliment a modern look.
I went after an authentic look (see picture below) by emulating the fonts used in newspaper advertising during the early 1900’s. I also utilized some weird phrases from the Rosslyn’s old print advertising and embedded them into the structure. I wanted these phrases to invoke a ‘WTF’ moment before the final reveal of the hotel sign. Click on the image below to see if I have succeeded.
Inspiration comes in all shapes and sizes and this amazing one came from my good friend LB.
We’ve talked about roof hopping in downtown LA for a long time but we never really followed through. Until he went and came back with some amazing photos. I missed out. Fortunately, he let me mess with some of his shots and I couldn’t ignore the one above, due to its rich, graphic-friendly qualities. It was practically begging me to be edited. Replacing the skyline with a three tone gradient made my first attempt look pretty bold.
I can also envision a logo or a statement on the left side which is the perfect negative space for that sort of commercial branding. And to be truthful, I also feel that it should look like an old film scene or a classy motion graphic design so I probably won’t stop here. This picture will move soon.