Tag: branding

Design, Motion Graphics

Oh no, you can’t do that!

May 8, 2010

“The client would never go for it”, my EP asserted. Whaaat? O.K., here’s the scenario. I had to create an end tag for an upcoming commercial project. I made a few mock ups but first I was asked to keep it simple and tone down the movements. “Nothing crazy, alright?” Not a problem, but it was even more interesting to learn that the below example was hiding a potential branding hazard. I was told that any respectable client would in no case allow its product/logo to be knocked out of a frame by anything, including text. I guess it’s part of Branding 101 and I kinda get it. But the question remains the same. Really??

Of course, we’re not using this one…