Design, Editing, Motion Graphics
May 30, 2010
As the ideas kept rushing at me, I was finally able to let one transcend. Following extensive research, I unearthed some valuable information, which made me realize that my piece would work the best as an ode to the glory days of the Hotel Rosslyn. It had to have an old feeling that could compliment a modern look.
I went after an authentic look (see picture below) by emulating the fonts used in newspaper advertising during the early 1900’s. I also utilized some weird phrases from the Rosslyn’s old print advertising and embedded them into the structure. I wanted these phrases to invoke a ‘WTF’ moment before the final reveal of the hotel sign. Click on the image below to see if I have succeeded.
May 20, 2010
Design, Motion Graphics
Inspiration comes in all shapes and sizes and this amazing one came from my good friend LB.
We’ve talked about roof hopping in downtown LA for a long time but we never really followed through. Until he went and came back with some amazing photos. I missed out. Fortunately, he let me mess with some of his shots and I couldn’t ignore the one above, due to its rich, graphic-friendly qualities. It was practically begging me to be edited. Replacing the skyline with a three tone gradient made my first attempt look pretty bold.
I can also envision a logo or a statement on the left side which is the perfect negative space for that sort of commercial branding. And to be truthful, I also feel that it should look like an old film scene or a classy motion graphic design so I probably won’t stop here. This picture will move soon.
May 8, 2010
“The client would never go for it”, my EP asserted. Whaaat? O.K., here’s the scenario. I had to create an end tag for an upcoming commercial project. I made a few mock ups but first I was asked to keep it simple and tone down the movements. “Nothing crazy, alright?” Not a problem, but it was even more interesting to learn that the below example was hiding a potential branding hazard. I was told that any respectable client would in no case allow its product/logo to be knocked out of a frame by anything, including text. I guess it’s part of Branding 101 and I kinda get it. But the question remains the same. Really??
Of course, we’re not using this one…